HOW I GOT HERE

I like storytelling. So here's mine — told the way I'd actually tell it.

I run a business. Still do, actually. This is the story of how a side gig became a second one.

It started when I hired an agency to handle my ads.

They were incredible... at selling themselves. My results? Not so much.

So I did the only sensible thing left. I learned it myself.

Turns out, I loved the puzzle of it. Friends started noticing — and liking what I was doing with my own marketing.

"Can you also just..."

I gave it for free. Then the boring, technical stuff started landing on my desk too.

I did it for the extra income. Then I got good at it.

Now I do it professionally — for people who don't want to get burned the way I did.