A LITTLE ABOUT ME
I like storytelling. This page proves it.
How a side hustle, a bad agency experience, and a lot of memes turned into a career.
Read my story →PERFORMANCE MARKETING CONSULTANT
Your ad spend isn't the problem. The silence after it is.
No one following up on what worked. No one asking why something didn't. Just the next month's budget, on repeat.
Your growth is now my problem too.
The shift
Most marketing advice stops at the recommendation. Someone hands you a slide, wishes you luck, and moves on to the next client.
That's not how this works. I stay in the account, in the numbers, in the sales calls — until the fix actually holds, not just until the deck looks good.
What I actually do
Four things, done properly, instead of ten things done half-way.
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Diagnosing why a campaign is underperforming, not just launching a new one over it.
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Positioning: answering the question every buyer is actually asking — "why you, not someone else."
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Working inside the execution — with your team, your agency, your CRM — not observing from a slide deck.
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Pricing and scope that scales with your business instead of padding an invoice.
Real estate (leasing & resale). Construction. Gadgets. Artists. Different worlds, same pattern: growth that nobody owned until someone did.
How I work
Three ways to bring me in, depending on how hands-on you need it.
1
Strategic Handholding
I guide the direction, your team runs it.
2
Strategy + Implementation
I work inside the execution with you.
3
End-to-End
I own the whole thing: strategy, execution, reporting, the client conversation.
Pricing scales with what's actually being spent — never a flat number that stops making sense at scale.